Campaign Design
California College of the Arts
Music to the Eyes
SFMoMA Campaign
Graphic designer and sculptural artist Leta Sobierajksi, one half of New York City-based studio Wade and Leta, gathers inspiration from daily life to create gargantuan, larger-than-life structures, the focus of the visual language of the campaign. Her process causes her to mix different materials and media to create sculptures that stand out as truly unique from her contemporaries.
The sculpture featured in the visual language of the campaign is a recreation of one of her installations, modeled and textured in Blender. The textures for the model were obtained by scanning graphic patterns on candy wrappers, incorporating Sobierajski’s process of taking inspiration from everyday items into mine.
The final visual was crafted by cutting renders of the sculpture from several camera angles into strips and rearranging them into an abstract composition. The title and supplementary information, carefully integrated into the composition, are set in Dinamo Typeface’s ABC Whyte Inktrap and Grilli Type’s GT Flexa respectively, both chosen for being fonts that stand out from most sans-serif faces due to their non-standard apertures.
